A recent edition of Inc. magazine's newsletters included an interesting piece by Bill Fotsch discussing the often-unfortunate results when organizations impose their BHAG goals on unsuspecting employees.
https://www.inc.com/bill-fotsch/why-top-down-goals-limit-success/91158981
The article emphasizes that bottom-down, from the trenches goals resonate more with employees.
The JetPack philosophy of the 3D Win teaches us that in fact you can and should have BOTH. Organizations must have bold, world-changing long-term goals to work toward to inspire every employee. Employees must believe in that aspirational goal, but develop their OWN individual professional goals that are synchronous with the organization. Concurrently BOTH can grow!
The successes of each will complement the other and the synergy benefits employees, management, the organization, and society as a whole!